← Find your twins
Yvon Chouinard
worn gear
Default to loose, non‑fashiony outdoor workwear: striped rugby or graphic tee, heavy canvas or corduroy shorts/pants with reinforced knees or seat, plus a boxy fleece and simple, durable sneakers or flip‑flops.
Their world
into
fishingsurfingskiingkayakingclimbingrugged gearrepair cultureconservation
shops for
canvas pantsflip‑flopsknickers / climbing shortspoly‑pile fleece jacketshort‑sleeve rugby shirtt‑shirttennis shoes / sneakers
How they dress
palette
bright solidcolour‑blocked panelsdual‑tone stripesnaturalnatural muted tanolivesolid
materials
canvascorduroycottonhemp (for Converse example)polyesterthick cotton
details
boxy cutcrew neckdouble‑kneedurable work layerearly Synchilla prototype styleheavy collarheavy‑weightheavyweight
Photo © Tom Frost · CC BY-SA 3.0 · source
Where this read came from
- Founders - #297 Yvon Chouinard (Patagonia) Transcript and Discussion
- Excerpt from Let My People Go Surfing | Penguin Random House Canada
- We Got a Rare Look Inside Patagonia’s Private Archives | GQ
- What is Fleece? The Story & Evolution of Fleece - Patagonia Stories
- Patagonia’s Philosopher-King | The New Yorker
- Outdoor Business Pioneer Yvon Chouinard, Part 2 | NCPR News
- Yvon Chouinard: Founding Patagonia and Living Simply
A read of how their style appears publicly. Not an endorsement.
Want to know who yours are?
Read my photos